UX & UI Design


The better the customer experience, the greater the impact on results and the referral of your customers.
Focusing on Customer Experience (CX) strategies through User Experience (UX) and User Interface (UI) is one of the most important investments a brand must make in today’s competitive business environment.

The best CX strategies empower brands to drive business growth and increase customer satisfaction, engagement and loyalty with a great experience.

The better the customer experience, the greater the impact on results and the referral of your customers.

According to statistics, more than two-thirds of companies revealed that they compete primarily on the basis of Customer Experience. 70% of consumers would make a positive recommendation after a good Customer Experience. Up to 75% of consumers are likely to return to a business that offers a great Consumer Experience.
CX, UX and UI driving forces for business growth
CX, UX & UI are closely related. You can’t have a superior CX without an exceptional UX, and you cannot have an exceptional UX without a great UI.
UX is the process of researching, developing, and refining all aspects of a customer’s interaction with your business and ensuring that user needs are met. UX is about how a user interacts with a business both online and offline, including customer service and other touch points, such as websites and mobile apps. Optimal UX ensures that customers find value when they interact with a company’s products or services.

The scope of the UI includes all visual layouts, interactive elements of a product’s interface, including buttons, icons, spacing, and responsive layout.

The Customer Experience is by far the most important aspect of a successful business. Customer satisfaction is directly related to business success. Customer satisfaction drives revenue generation, strengthens brand reputation, and grows business.
In a Digital Transformation context, It is important not to be tempted to focus solely on technology…
When looking for ways to enhance the Customer Experience, businesses need to think about the overall value to their users. Building a superior UX/UI takes a methodological approach to understand customers before creating and delivering any specific technology. Technology has to add value to – rather than detracts from – your overall brand experience.
  • In the Empathy stage, brands need to gain an empathic understanding of user pain points and frustrations.
  • In the Definition stage, brands create characters and map the customer journey before proceeding to ideation.
  • In the Ideation stage, brands need to think in an innovative way “out of the box”.
  • Finally, in a prototype stage companies deploy a reduced version of a product or function that can be tested on users.
  • During the testing phase, brands will present their prototypes to real users and see how they are doing.
Revenues are directly related to the ability of the companies to keep customers’ attention, and they will only keep customers’ attention through the best UX & UI …
On average, brands hold customers’ attention for just 8 seconds, and given 15 minutes to consume content, 2/3 of people would rather read something beautifully designed than something plain.

UI and UX play a crucial role in encouraging customers to continue using a service or a technology. Focusing on creating human-centered interfaces will boost customers’ usability and reduce the effort they need to make.

For this reason, it is essential to start by understanding the human motivations and values. Bain Company developed “The 30 Elements of Value Pyramid”. Understanding the 30 elements of value for consumers can help companies gain an edge about the influences and motivations of customers when they prioritize their decisions and actions throughout their lives.
Don’t forget to tell a consistent story across multiple channels with your interface and design
Telling your brand’s story requires engaging customers. And that’s why UX and UI designers are so crucial. To tell (and sell) your story successfully, you need to make your UI and UX customer centric.

It’s all about consistency. You need to create a sleek, memorable and inspirational end-to-end experience that makes life easier and more enjoyable for your customers. From websites to apps and Chatbots, it’s vital to absorb how your story looks and feels from the user’s perspective.

Moreover, with an extensive cross-channel offering, delivering your story whatever your customer’s touchpoint of choice it’s vital.

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