With the volume of data available, both internally and externally, organizations can easily get caught up in data processing and data analysis and lose sight of using data to improve the decision making process. This challenge will be amplified in an open banking environment. CX Lab will support this journey by bringing advanced analytics capabilities to help our partners in:
- Analyze and optimize LTV, customer segmentation & profiling.
- Validate and expand audiences with access to diverse datasets such as survey and panel data.
- Advanced data-driven storytelling with audience overlaps, trends, and indices.
- Improve master data management capabilities.
- Prescriptive analytics to optimize financial performance.
- Build AI-based customer experience features (conversational commerce, artificial vision, …).