In order to empower the value proposition and provide seamless experiences, more and more companies link financial services to their products. That way consumers can get exactly what they need without the hassle of additional clicks or having to visit a bank. Consumers aren’t necessarily looking for a new bank, but they have a variety of needs and wishes that often involve financial services. For example, when buying a new home, a new car, booking a vacation, or simply paying for goods when shopping online.

But financial services are not only exclusive to the B2C model, there are many scenarios in b2b models that require this type of services.

For companies looking to connect their products to financial services there are three options: